Litbuy Spreadsheet 2026 — State of the Catalog, Signal by Signal

The litbuy spreadsheet 2026 edition reads differently than any version that came before it. Not because the catalog has grown — it has — but because the shape of attention has shifted. Three sections are compounding, three are plateauing, and one is finally earning its weekly check.

Where the Attention Is Flowing

At the top of the growth chart, Jersey is the clear winner this cycle at +21%. Retro kits in particular have aged out of pure fandom and into something closer to streetwear, pulling in buyers who never set foot in a stadium. Sets is next at +17% — matching tracksuits solve the pairing problem in one checkout, which the signal engine rewards. Headwear at +14% is quietly outpacing the much larger shoes category, which is a meaningful shift.

Where Attention Is Flat

The usual anchors — shoes, hoodies, t-shirts, jackets, pants — are still carrying most of the catalog’s absolute volume, but their 30-day growth deltas are modest (+7% to +12%). That is not a problem; these are the mature core. It just means early-mover upside is somewhere else right now.

Where the Base Still Lives

Shoes remain the catalog’s demand anchor at a 98 index. The sheer row count and update cadence make it the single most-consulted tile. If you only have time to check one category each visit, this is still the one that reliably surfaces fresh picks.

Four Specific Signals From This Cycle

• Heavyweight fleece 400 gsm+ is holding at +11% inside Hoodies. The boxy drop-shoulder cut is doing most of the lifting.
• Retro jersey kits are leading the Jersey category’s growth — home kits are stable, away kits are soft, retro is where the signal is.
• Oversized graphic tees at 220 gsm+ remain the current anchor inside T-Shirts. The thin-cotton era is clearly over.
• Nylon tracksuit co-ords inside Sets have outperformed every other sub-silhouette in the section.

How to Read These Numbers Without Over-Reading Them

Trend deltas are forward-looking signals, not guarantees. A +21% delta tells you the market is moving; it does not tell you the specific row you clicked will outperform. For that you still need to run the full three-signal check from the best-pick framework — demand, growth, and QC confirmations — before adding anything to an agent cart.

Routines That Match This Cycle

If you shop every week, give Jersey, Sets and Headwear a two-minute scan on top of your usual Shoes check. If you shop monthly, open the finds digest once per month and let the editorial filter do the first pass. If you shop seasonally, re-read this piece quarterly — the shape of the dashboard moves faster than any single season.

Return to the homepage dashboard for the live tiles. The numbers you see here will have moved by the time the next cycle lands.